Sumarie Classics Lingerie Collective

London-based couture swimwear label and online concept store Sumarie is a brand that truly embodies fashion forward design. Since being introduced to the company at Pure London this February I have done nothing but drool over the editorial-esque designs of the Classics Collection.

The label made its debut at the sexy lingerie collective in July of 2012. Having trained at the prestigious haute couture Parisian fashion institute Esmol, founder and designer Marie Su moved to London in 2006 and only three years later launched the Sumarie fashion house. When asked, Su finds inspiration for her designs in everyday objects such as nature, architecture, and vintage photographs.

Sumarie specializes in elegance and originality. Only the finest fabrics such as Lycra, power-nets, jacquard fabrics, and stretch georgette are used to create the collection. Each garment is given a perfectionist approach, which shows in the exquisite detailing. The brand offers a bespoke range of swimwear and beachwear that is suitable for women of all different body shapes and structures.